There are few more powerful tools in the search engine optimization bag than contextual link building.  However, search engine experts know that and have come up with all sorts of systems for building links that just don’t work.  Some SEO’s recommend posting links in forums while others insist on buying links through a broker.  However, there are no short cuts.  If it were as easy as posting in some forums and buying some links from a broker, everyone would be doing it.

If you’ve ever worked with a top-notch search expert, it almost appears as though they are working for Google.  Within a few weeks or even days, they are literally destroying competition and moving up the top ten for nearly every key phrase.  A lot of times, you find out when you are passed by one of your competitors.  So what is this magic tool in their bag?

As it turns out, it’s not magic at all.  There are no short cuts.  What top search experts know is that contextual links from original, well researched, well written content are all that matter.  You can fiddle with your META tags all day long, and post in forums until you are totally numb in the mind.  Nothing works like links from excellent content.

Now, a few facts about link building and content generation:

1. Search engines are not stupid; they know when you are trying to fool them.  That means “spun” content and poorly written articles by those who have not mastered the English language will not fly.
2. Good content has citations, not a bunch of rhetoric.  Just think back to your days of writing papers in school.  What happened when you turned in a paper with no citations?  You got a big stinkin’ F.  Think of the search engines like your high school history teacher.  Either provide proof for your paper or you flunk.
3. Timing is everything.  If you read in a newspaper that the economy was great and we are in a time of economic prosperity, you might think the author of the story was delusional.  However, a quick check of the date and you might think otherwise.  Had the article been written ten years ago, the author might have been correct.  The point?  If you don’t date your content, forget even writing it.

Page Rank Links was developed by three top search experts to allow people a “do it yourself” method of building links and popularity for your website.  Now here is how we do it:

Our Process

1. You submit your website, keywords, and content topics.
2. We use our substantial network of United States-based, college educated, English as a first language writers, to develop a content piece that is well research, has citations, is current, and will make the search engines salivate.
3. We post your content with a contextual link to your website to different private blogs (not a bunch of public article sites) that are all on different c-class IP addresses.
4. You enjoy the glory of real, permanent, contextual links.  Enjoy the boost in search rankings.

There are several different ways you can enjoy the benefits of real contextual links in the packages below.  We highly encourage users to sign up for a monthly plan for one simple fact: search engines like consistency.  If you were a search engine, would you prioritize a site that has a steady flow of great links or one who all of a sudden has a spike and then nothing more?

Building an effective website and one that can be seen by search engines are often two objectives that are at odds with one another.  On one hand, you want to build a website that is engaging, dynamic, and interesting for users, but on the flip side, you need search engines to bring the users and search engines cannot always read the multimedia content you have posted.

For years, Flash, was the standard technology used to develop dynamic and interactive websites, however the problem with Flash is that search engines could not determine what was inside of the websites and accordingly attributed poor rankings to them.  Fortunately, HTML5 appears to be usurping Flash as the dominant technology in interactive websites and search engines can effectively read it.  Horray!  But not so fast.  The growing trend in web-development is that less is more.  The less text you have and the more video, the better website you will have.  In many respects this is exactly right, however search engines cannot read video either.

The point here is that content is king.  Good, well-written, unique textual content is the mother’s milk of search engine results.  The better the content, the easier it is for a search engine to read it.  Unique content on your site means that no search engine can claim you stole it.  Better yet, you have something to offer your visitors to search through.  And that is why it is important to have well written content on your site.

Good unique content:

1. Attracts search engines like moths to a flame.
2. Makes in bound links more effective.
3. Increases your Google Pagerank.
4. Brings your site into tighter alignment with Section 508 of the ADA.

So what is “good” content?  It is important that you are not just slapping anything on your site.  You want your content to provide a useful message, but also play by SEO best practices.  Here are a few things you might want to consider:

1. Provide references to other sites where you got your information.  References show that you actually took the time to research what you wrote.  For more best practices see: http://www.clickz.com/clickz/column/1699948/seo-best-practices-questions
2. Use bullet points when possible.  They allow search engines to segment results better.
3. Use proper sentence structure and grammar.  Spelling mistakes make for an incredulous site.
4. Write for your audience, not for the search engines.